BrandNata
AI-powered brand intelligence platform that helps enterprises track, measure, and optimize marketing campaigns across hundreds of entities with real-time insights, sentiment analysis, and actionable recommendations.
Comprehensive Brand Intelligence Capabilities
BrandNata empowers enterprises to track, measure, and optimize marketing campaigns with AI-driven insights that transform how you manage brand reputation and maximize marketing ROI.
Campaign & Performance Tracking
Consolidate campaign data from 200+ entities with real-time performance monitoring across all owned accounts and handles. Track budget spent vs. impact generated, visualize entity-level contributions, and analyze performance trends in a central dashboard.
KPI & Sentiment Analysis
Map campaign objectives to precise KPIs - awareness to impressions, engagement to social metrics, reputation to sentiment scores. Conduct real-time sentiment analysis for reputation management, especially during crises. Compare promised vs. actual KPIs to identify gaps.
Channel-Level Insights & Optimization
Benchmark platform performance across Instagram, Facebook, LinkedIn, and more. Get data-driven budget allocation recommendations based on your goals. Detect overspending and misallocation to enable smarter campaign decisions.
Real-Time Recommendations
Receive mid-campaign insights, not just post-campaign reporting. Get actionable recommendations to reallocate budget to better-performing platforms during active campaigns. Adjust strategy in-flight to maximize ROI and KPIs.
PR & Narrative Analysis
Track third-party PR and advertising performance across news sites, online channels, and earned/paid media. Analyze narrative building and sentiment distribution to understand how your brand story is evolving across different audience segments.
AI-Powered Creative Intelligence
Leverage artificial intelligence for actionable recommendations, trend analysis, and predictive insights. Get AI-driven analysis of creative performance with CTR, engagement metrics, and demographic/geographic breakdowns for better brand performance.
First Party Analytics
Access your own first-party data directly without relying on third-party sources. Gain complete control over your brand data with privacy-compliant analytics that ensure data ownership and security while delivering deep insights into customer behavior.
Accurate Attribution & Conversion Tracking
Track every customer touchpoint across channels with precision attribution modeling. Understand which campaigns drive conversions, measure true ROI, and optimize your marketing spend based on accurate, multi-touch attribution data.
See BrandNata in Action
Explore our intuitive dashboards designed to deliver actionable insights at a glance
Unified Brand Dashboard
Monitor your Brand Presence Index, total mentions, and average sentiment scores in real-time. Track brand mentions across News, Reddit, YouTube, X, and Web Search—all from a single, unified view.
- Real-time brand monitoring across all channels
- Sentiment analysis with visual breakdowns
- Recent mentions feed with contextual insights
Advanced Analytics & Insights
Get a complete breakdown of your brand performance with detailed analytics covering average BPI, mentions distribution, sentiment scores, and visual metrics across all data sources.
- Multi-source data aggregation and analysis
- Interactive charts and trend visualizations
- Export-ready reports for stakeholders
Campaign Manager & Optimization
Manage campaigns across multiple channels with intelligent budget allocation recommendations. Identify overspend, optimize performance, and maximize ROI with AI-powered insights.
- Multi-channel campaign oversight in one place
- Real-time budget optimization recommendations
- Performance forecasting and trend analysis
Audience Intelligence
Deep dive into audience demographics, psychographics, and behavior patterns. Understand who your customers are, what they value, and how to reach them most effectively.
- Demographic segmentation by age, gender, location
- Psychographic profiling of interests and values
- Geographic performance mapping
Powerful Dashboard Features
Access comprehensive analytics, insights, and recommendations through intuitive dashboards designed for marketing leaders and brand managers.
Brand Presence Dashboard
Monitor Brand Presence Index, total mentions, and average sentiment scores. Track mentions across News, Reddit, YouTube, X, and Web Search with real-time updates.
Mentions Tracking
Track and report on brand references across multiple portals. Get comprehensive visibility into where and how your brand is being discussed online.
Analytics Dashboard
Complete breakdown of Avg BPI, mentions, sentiment scores, data sources, and visual metrics. Transform raw data into actionable insights for strategic decision-making.
Audience Insights
Analyze campaign reach, CPM range, and demographic distribution by age and gender. Understand psychographics including attitudes, interests, lifestyles, values, and behaviors of your target audience.
Media Planner
Get visibility into campaign budgets by channel with key metrics like total reach, unique reach, impressions, and active campaigns. Receive intelligent budget recommendations.
Campaign Manager
Complete overview of current campaigns running across multiple channels for various verticals. Centralized campaign management for all 200+ entities.
Optimization Tools
Identify campaign overspend, get priority-based adjustment suggestions, and reallocate budgets to maximize ROI. Make data-driven decisions for campaign optimization.
Forecasting & Benchmarks
Budget spend forecasts with trend analysis for performance. Compare your brand's performance on video ads, image ads, and carousel ads to identify strengths and improvement areas.
Geographic Performance
Visualize geographic performance through interactive map visualization. Understand regional variations in brand sentiment and campaign effectiveness.
Multi-Channel Integration
Track and analyze brand performance across all major platforms
FMCG Brand Case Study
How BrandNata transforms brand intelligence for a leading enterprise
The Challenge
The brand's central Marketing & Communication vertical manages the corporate brand across nearly 200 entities, requiring:
- Track all owned accounts and handles across the enterprise
- Measure money spent vs. impact generated
- Link campaign objectives with corresponding KPIs
- Real-time sentiment analysis for crisis management
- Narrative analysis across different audience segments
The Solution
BrandNata provides a unified platform that consolidates campaign data, analyzes sentiment in real-time, and delivers actionable insights:
- Centralized dashboard for 200+ entity performance tracking
- Real-time budget reallocation recommendations
- AI-powered sentiment monitoring for reputation management
- PR and narrative analysis across news and media
- Mid-campaign optimization for maximum ROI
Value Proposition
Transform your brand management with AI-powered intelligence that delivers measurable business impact
Faster Decision-Making
AI-driven insights enable rapid, data-informed decisions across all marketing and communication initiatives.
Brand Reputation Protection
Real-time sentiment monitoring and crisis management capabilities to protect and enhance your brand reputation.
Measurable ROI
Track PR risks and run smarter campaigns with clear ROI metrics. Link spend directly to impact and outcomes.
Leadership Visibility
Custom dashboards provide C-suite with comprehensive visibility into brand performance and marketing effectiveness.
Seamless Platform Integrations
Connect BrandNata with your existing marketing tools and platforms. Our robust API and native integrations ensure your brand intelligence flows seamlessly across your entire marketing stack.
Google Marketing Platform
Sync campaign data and analytics directly from Google Ads, Analytics, and other Google marketing tools.
Meta Business Suite
Connect Facebook and Instagram business accounts to track campaigns, engagement, and ROI across Meta platforms.
Enterprise Analytics
Integrate with your CRM, data warehouse, and BI tools for comprehensive brand intelligence across systems.
Twitter (X)
Monitor brand mentions, track campaigns, and analyze sentiment across Twitter in real-time for comprehensive social listening.
YouTube
Track video campaign performance, monitor channel analytics, and measure engagement metrics across YouTube content.
Monitor discussions, track brand sentiment, and analyze community engagement across relevant subreddits.
Unified Data Integration
BrandNata seamlessly consolidates data from all major marketing platforms into a single, unified dashboard. Our intelligent integration layer automatically syncs campaign performance, audience insights, and engagement metrics from Google Marketing Platform, Meta Business Suite, LinkedIn, TikTok, YouTube, Reddit, and enterprise analytics tools.
Stop switching between multiple platforms. Get a complete view of your brand's digital presence across all channels in one centralized intelligence hub, enabling faster decision-making and better campaign optimization.
Cross-Platform Campaign Management
Manage and monitor your brand campaigns across LinkedIn, Twitter (X), Reddit, YouTube, and Google from a single command center. BrandNata's cross-platform analytics engine tracks performance metrics, audience engagement, and conversion data in real-time across all your social media channels.
Gain actionable insights from unified reporting that shows how your campaigns perform across different platforms. Identify top-performing content, optimize budget allocation, and make data-driven decisions to maximize your brand's reach and impact.
Enterprise-Grade Security & Compliance
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